I unfortunately in my younger days never thought twice about drinking and driving, pretty much the done thing growing up in the country. I have only ever had two accidents in my life and both times I was drunk, wrote off both vehicles and had two passengers in the car both times, luckily (for me) no one was seriously hurt. I never do it any more and seeing ads like this re-enforces it being the right thing to do. I could never live with myself if I killed or seriously hurt anyone through my actions.