Here comes the marketing vs product vs price. 1290 SDR is pushed and talked like any new bike never before. Then comes BMW, takes its best street/race product, makes it naked, prices it RIGHT and voila - please do check the sales summaries next year at the same time Sorry, but KTM is not Ducati, and having proper bike with all sweet extras (plus 5000 USD, EUR, GBP) will be silly niche segment against honest competition. Bike is good, PRICE is wrong! Less BS and more content KTM
PS. BMW has best direct throttle response ride by wire, ride modes switching on the go etc etc. And the name.