So all you Superduke fans. You are the first people to get to see the new Lynx, (Axe in the USA), showergel pack that my company, Echo has designed. Structural form and graphic design working well together - this is what we do well. It's just been launched and is available at Boots from this week.
I've been working on this for nearly three years and the SD "Edge" styling featured heavily on our preliminary image boards that we use to talk about different styling executions. I had just picked up my new SD and was mad about the look so I was very influenced by forms that split up into facets and panels that interlocked together.
It just seemed to be right for this brand, it's all about PRIMAL and PLAYFULL (which is pretty much what an SD is too:lol:), and the client loved it from the moment we showed them. It's evolved a lot over the time from the original concept but still retains most of the design intent.
I've been working on this for nearly three years and the SD "Edge" styling featured heavily on our preliminary image boards that we use to talk about different styling executions. I had just picked up my new SD and was mad about the look so I was very influenced by forms that split up into facets and panels that interlocked together.
It just seemed to be right for this brand, it's all about PRIMAL and PLAYFULL (which is pretty much what an SD is too:lol:), and the client loved it from the moment we showed them. It's evolved a lot over the time from the original concept but still retains most of the design intent.