Wavy disk is just fashion. Any benefit from profiled edge cleaning the disk is surely outweighed by the reduction in contact surface area of pad to rotor? I'm with Pete here, if they really offered any performance benefit you'd see them on race bikes. If you want bling, go for the carrier, not the rotor.
As a side note, the Braketechs are not totally brilliant. The cast iron rotors I have are really, really awesome in the dry but they are not good in the pouring rain, there is a distinct lag before they start to work and it can cause bum clenching, heart in the mouth moment at motorway speeds. I'm seriously thinking about getting a set of stainless rotors for the winter. Maybe it's the iron / pad combination I'm running but it was pout together on the recommendation of the Braketech UK importer.