Interesting... it's a toughie...
For me, KNOWLEDGE and ability.
I don't care about coffee, i don't care about a bike when mine is in for work.
I want the bloke to know his stuff and the spannerman to be an EXPERT..
Anything other than that is a bonus.
You know, i like looking at pretty bikes, and shiny bits.... but mostly i want a dealer to know his stuff.