Fuelpump gone?

Hi guys,
Took off this morning in a lovely 9°C and torrential rain but that's as usual....
Commuting through traffic coming into Brussels my SD refused duty...
Checked fuses=OK, checked wiring to fuel pump=OK, but at ignition ON I can't hear the fuel pump running.
Does anyone know if these things are notorious for letting us down?
Any idea of what a new pump costs?
My bike has 48k kms so not THAT much...
Any idea, suggestion to diagnose further is welcome.
Thanks in advance!

http://www.bikersjersey.com/Product/Pro ... model=4703

£270

think i would check the electrical feed first

yeah check the little plug that hangs out the bottom of the tank, bit of moisture? sure I saw a fuel pump on ebay the other day for about £70 if any help

Check the relay also.

Thanks for the tips guys.
Picked up my (utter useless ) bike with the trailer yesterday. I'm seriously considering baptising my SD to the name "adventure". Always something to it and you never know where you end up.
Problem seems to be intermittent. Relay works, pump runs and fuse is OK...sometimes...
I'm guessing it's a mass problem. I'll get the fluke out tonight and find out.
I keep you posted.